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You spent the money on a great website, now it’s time it earned it’s keep. Drive conversion rates and qualify more leads. Arm your website for the war ahead and hire an army for the cost of a soldier.
What is SEO?
SEO (search engine optimization) is the process of implementing various techniques to drive traffic to a website or domain from an SERP (search engine result page). To learn more about search engine optimization and how it’s different to SEM (search engine marketing) scroll below.
Get Found Get Paid
Use the best SEO and SEM tools available. In a constant battle for keyword dominance, trial and error just doesn’t cut it. Using TORQ’s powerful data analysis tools will allow you to put your money where it matters. Monitor your competitors and see what has worked for them and where. Then do it better. Having a great website is more than looks its a strategy to eliminate bottlenecks in your customer’s digital journey. SEO gets you traffic. Traffic gets you conversions. Conversions get you paid.
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Because You Tried You're a Winner
rank matters soldier
SEO is a war. On SERPs, the first 5 results account for 67.6% off all clicks. That means that if your site is not on top, 2 out of 3 people will never see your page. Many organizations fail to recognize the importance of SEO, SEM and Content Marketing. Many of those organizations aren’t on the first page. Get Found. Get Paid.
Common SEO Issues
Missing HTTPS Security
Having the latest security features for your site is more important than ever. When users are navigating SERPs they will immediately stay clear of sites with unauthenticated security. This is detrimental to a proper SEO foundation and can be fixed with a proper SSL Certificate.
Contact TORQ with any questions.
Indexing Issues
Keeping track of your sites indexing is crucial. Indexing is how SERPs catalog your site. If your site has issues, it won’t show up in search results. This could result in massive ecommerce losses. Check your indexing status in your search console or by typing site: then your URL (ex: site:yourwebsite.com) into the browser. If the SERP shows your page, it is indexed. If you have indexed your site and are still unsure why it isn’t ranking, check Google’s Webmaster Guidelines to ensure your site’s content is compliant.
Contact TORQ with any questions.
Missing Sitemaps
Sitemaps help Google search bots understand your site’s page structure, so they can effectively crawl your site. Inspect your sitemap by typing your URL into the browser followed by “/sitemap.xml” (ex: https://www.yoursite.com/sitemap.xml) If you don’t have a sitemap, you can manually create one by getting web developer assistance or download a WordPress plugin to create one such as AIO SEO.
Contact TORQ with any questions.
Missing or Incorrect Robots.txt
Robots exclusion protocol (REP) or robots.txt is a standard used by webpages to communicate with crawlers and other web bots. This is to prevent URLs from being overloaded with requests, although they should not be used as a means of hiding URLs from SERPs. To check for issues with your robots.txt, type your URL into a browser with a “/robots.txt” suffix. If this query produces a “User-agent: Disallow: / ” result then you have an issue. If your test produced “Disallow: /”, contact your developer as there may be a reason for, however this can be detrimental for SEO and gaining organic traffic.
Contact TORQ with any questions.
NOINDEX Tags
NOINDEX is a tag used to signify to bots and crawlers that a page is not important and should not be indexed. This can effectively hide pages from SERPs and is commonly used when developing websites or on blogs with multiple pages. If this tag is not removed post development or not configured properly, it will completely prevent those pages from being found.
Using the TORQ Marketing Free Website Audit Tool will help you identify these tags and find the necessary fix.
Alternatively, right click on your page and select “view page source.” Then press (Ctrl + F) and search for “NOINDEX” or “NOFOLLOW”
Contact TORQ with any questions.
Slow Page Speed
Website load speed is a double-edged sword. When users arrive at a site with poor load speed, they tend to return to the SERP for the next option. Website performance is a crucial part of the UI/UX (user interface / user experience).
Speed and function never get old. Google feels the same way. Over the past several years, Google has placed UI/UX and core web vitals at the front of its signal updates. In the summer of 2021 Google released the Page Experience Signal. This signal will evaluate how users perceive the experience of interacting with a page and will be a part of the new signal ranking system.
For questions about how you can improve your website’s load speed contact TORQ today!
Missing Alt Tags
A website full of images is not only appealing but a huge SEO opportunity. Alt tags are attributes that allow crawlers and bots to get more information about the image on your page. For example, when you go to Google Images and search “coffee” all the pictures that will show up have been alt tagged to your keyword. Not only is this useful for getting found, it’s pleasing to your users. Find images that have missing alt tags by running the TORQ Marketing Free Website Audit Tool
Contact TORQ with any questions.
Poor or Missing Meta Tags
Meta Tags are the blurbs that describe the contents of the page on a SERP or social media post. Search engines use these tags to index your page. Using research targeted keywords will not only be stimulating to your target audience but will help your rankings. Running the TORQ Marketing Free Website Audit Tool is a way to identify what pages have missing or poor meta tags.
Contact TORQ with any questions.
SEO Battle Plans
Webmaster Setup
Ongoing SEO AUDITs
Keyword Research
Keyword Position Tracking
Keyword Optimization
Sitemap Creation and Submission
Content Assets
Competitor Tracking
Competitor Audits
360 Competitor Ad Tracking
Listing Management
Review Notifications and Management
SEM Ad Management
A/B Testing
Campaign Integration
Robots.txt Optimization
Robust Analytics
Page Optimization
Backlink Outreach and Implementation
Backlink Analysis
Content Audits
Schema Markup Implementation
Canonical Analysis
Implementation Monitoring
Title Tag and Meta Data Optimization
Opportunity Reports
Google and Bing "My Business" Optimization
Link Redirect Audit
Internal Linking Optimization
Google Analytics Integrations
Duplicate Content Analysis
Header Tag Optimization
UX Reporting
Dedicated Success Manager
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SEO and SEM What is the difference?
What is SEO and How Does it Work?
Search engine optimization is the organic means in which a domain gets found on a SERP (search engine results page). SEO is a critical component for any digital marketing strategy. The cornerstone of SEO and its ability to affect rankings have been and continue to be backlinks and user experience. Backlinks are direct connections from other domains. They are viewed by SERPs as popularity votes and directly affect how a page ranks. Naturally, the most popular websites will rank higher. Backlinks are earned through producing consistent and meaningful content and campaigning that content’s value to your target audience. For example, a free e-book or infographic that supplies meaningful and unique information pertaining to a target audience or industry. This content can also be used in SEM.
What is SEM and How Does it Work?
Search engine marketing is the paid means in which a domain gets found on a SERP. This is broadly referred to as PPC or pay per click marketing. SEM can drive immediate traffic whereas SEO techniques often take time. Outside the ability to derive immediate results, SEM has a multitude of other benefits. SEM can allow users to geo-target their search ads and reach the audience they are after most. This is highly beneficial for local service companies or brick and mortar locations.
What are the Benefits of SEM?
Many SEM opportunities operate on a pay per action basis. This allows advertisers to display their ads for free until the desired action has occurred. Having free ad time gives brands immediate exposure and can also display their ads on competitor’s keywords. A solid SEO strategy can also boost your SEM efforts. Using the most effective keywords and phrases will put your ad in front of the most SERP’s and ultimately the most eyes. Around 90% of web traffic comes from SERP’s, so having a well-structured SEO and SEM strategy can be the platform that for many small businesses and brands can be make or break.
On Page Vs OFF Page SEO
On Page SEO
On page SEO refers to all of the functions that can be executed on the page or back end of the website to aid in ranking. These core functions are keyword research, meta and alt tags, header tags, load speeds and user experience and interface (UI/UX).
Keyword Research – The process of finding the frequency terms and phrases are searched in search engines. Researching keywords and implementing those keywords in your content will not only help put your intended page in front of your target audience, but will assist in your SEM efforts.
Meta and Alt Tags – Understanding meta tags and their use is crucial to effective SEO. Metatags can be broken down into three components; Meta Keywords, Meta Titles, and Meta Descriptions. These are ways to communicate with crawlers and bots that certain items and aspects of the site and page are what you intend them to be. Not using these tags properly prevents your target audience from finding your intended content.
Header Tags – Header tags indicate to bots and crawlers what the page is about. This is much like when you were in college and you read through DBQ’s by reading the first sentence of each paragraph.
Load Speed and UI/UX – As of Summer 2021 load speed and UI/UX became part of Google’s 200 search rank signals. Google wants your audience to get the most authentic and useful information as well as the fastest load times. They are starting to look at websites like cars. The websites that can go from zero to sixty in three seconds and come standard with Italian leather tend to rank a little higher than the websites that take the kids to soccer practice. Man, Woman, Binary, Alien, AI, Google, Bing and anyone that knows what’s good for them, all love speed performance and functionality. Get with it or get left behind.
Off Page SEO
Off page SEO or external SEO is the practice of affecting rank outside of the page or website itself. This can range from backlink campaigns, social media campaigns or alternative means to affect brand awareness. There are many creative ways to earn backlinks and awareness although they typically stem from valuable content and creative advertising strategies.
A valuable tool in SEO strategy is competitor analysis. Take a peek behind the curtain and see where your biggest competitors are earning links and what content has been used to earn those links.
Using TORQ for SEO and SEM management will gain your organization access to valuable tools to analyze gaps in your content and find creative places to earn backlinks.
Most ImportantSEO Factors
High Quality Content
Just like social media marketing, high quality content is paramount. Google uses over 200 factors to rank websites. These factors are referred to as signals. The most important signals used by Google to determine rank pertain to high quality content and backlink quality and quantity. This content provides value to the consumer and a reason for them to visit your site.
Good content is a response to audience demand. Understanding what your audience finds useful or interesting and making content in correspondence to that need or interest will drive traffic. Most often this content is something that can be re-referenced or shared with others and is original and unique. While having topic rich content is important, so is content length. Pages that rank on the first page typically have an average post length of 1,890 characters. Although there is no set length of characters you need to have a successful post, being aware of how long or short your content is will help determine where it ranks.
High Quality Backlinks
Earning backlinks is the endgame for this targeted content. You have spent the time getting to know your audience and finding unique and useful content. Now that you have this content it is time to give the people what they want. Using social media, direct outreach to blogs and high traffic sites as well as tracking down your competitor’s links are great strategies for getting initial backlinks. Now that you have these connections, you must maintain them and monitor for any shady or dangerous URLs.
Google takes the authenticity of your content, experience and backlink connections very seriously. Google will penalize sites if they think that they are practicing Black Hat SEO.
Black Hat SEO
Black Hat SEO techniques spam keywords and phrases as well as create artificial links over and over to trick web crawlers and bots into thinking that the site at hand should be ranked higher. Google and Bing don’t appreciate it when their users try to cheat the system. Recovering from a penalty can often take time and money. If at any point you find a connection to a site with a potential red flag, you should immediately disavow this connection. This effectively lets the search engines know that you didn’t invite the shady site to the party. Using TORQ Marketing to manage your SEO will ensure that you never keep a backlink that will put your site at risk. We earn links by being better.
FUNCTION, LOAD SPEED AND USER EXPERIENCE
Your website’s function, load speed, and over all user experience play a big role in the way search engines rank your page. In recent updates, Google have directly tied page load speeds and user experience to their ranking signals. Function, speed and performance tend to set all things apart and the same goes for being found on SERPs. Having a powerhouse website that has content directed towards its audience will not only earn you backlinks, it will make your site stand out. Give the people what they want, speed and performance. Get Found, Get Paid.
Keyword Research and Optimization
Keyword research is critical in understanding where your site ranks with specific keywords. It’s also one of the most essential parts of digital marketing. Understanding what keywords your competitors are using to get found and what keywords are the most cost effective to campaign with gains your organization insight that saves you time and money. Having an understanding of Long Tail SEO and the keyword lengths will allow your organization to stand out on the SERPs.
Long Tail SEO
Long Tail SEO is a SEO technique that allows domain owners to capitalize on low-cost keyword varieties. Many who are new to SEO will try to compete for keywords that may seem obvious but are really deluded and expensive. Targeting longer keywords will allow you to drive specified traffic and for industries that engage in ecommerce, boost product page SEO by gauging your audience’s direct search intent.
“If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it .”
– Albert Einstein
Use Data. Don’t Let It Use You.
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